In the world of B2B marketing, the need for precise and efficient measurement solutions has never been greater. As businesses increasingly adopt Account-Based Experience (ABX) strategies that prioritize quality over quantity, the traditional metrics used to assess the effectiveness of Account-Based Marketing (ABM) are becoming inadequate. In this blog, we explore the critical factors to […]

Maximizing ROI with Intent Data and Demand Generation Intent data and demand generation are two key components of a successful marketing strategy, and when used together, they can help your company achieve a high return on investment (ROI). In this blog, we’ll explore what intent data and demand generation are, how they can be used […]

How to Find Your Target Audience’s Intent With Intent Data Target audience’s intent: In today’s digital age, businesses have access to an abundance of data that can help them make better decisions. One type of data that is particularly useful for marketers is intent data.  Intent data is information that provides insight into the behavior […]