Digital Marketing Account Manager
Our Marketing Managers responsibilities range from developing high level strategies and outlining supporting tactics to overseeing the actual execution of it all. You will work with clients and advise them on overarching strategy for their companies, from branding and messaging to digital marketing and app development, and then work with the necessary teams to oversee the execution.
Work in a development role to one or multiple clients, providing marketing expertise, account management and oversight on agreed upon execution
Conduct competitive research, from market trends to competitive analysis, with full immersion into the business
Must be a great writer (blog posts, social media)
Develop strategy recommendations based on clients’ business objectives, and be able to present both strategies and supporting tactics for execution
Oversee marketing activities, including coordination with freelancers, designers, PPC/SEO agencies, and Jr. Consultants
Recommend specific marketing approaches and spending budgets to achieve the client's desired sales goals
Help develop new product and service offerings to increase shares in new or existing markets
Create detailed reports with research findings and appropriate analysis to inform marketing strategies
Provide in-person presentations for each client to guide the creation of new marketing plans and strategies
Work within the client's budget to produce effective promotional materials and advertising opportunities
Track sales and feedback and adjusts marketing strategies as necessary
Establish marketing tracking methods to help each client evaluate performance over time
Skills and Qualifications:
Bachelor's Degree in Marketing, Business or a Related Field, Research, Analysis, Marketing Strategy, Customer Service, Client Relationships, Familiarity With Media Channels, Writing, Public Speaking, Interpersonal Communication, Attention to Detail, Organization, Planning, Self-Starter, Multi-Tasking, Innovative, Creative, Time Management, Financial Skills, Leadership, People Management
Provides expert information and account management regarding promotions, branding, media channels, lead generation and other key initiatives for marketing success. Guides the implementation of marketing strategies for various products and services for various clients.
Job Type: Full-time
Salary: $60,000.00 to $80,000.00 /year
Experience:
Marketing: 5 years (Required)
Education:
Bachelor's (Required)
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