Job Description

Job Title Director Brand Activation PPD, Redken, L’Oréal Professionnel & Biolage

Division:  PPD

Location:  New York, New York -  Hudson Yards

Reports To: Assistant Vice President Brand Activation PPD Commercial Sales

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel,  Pulp Riot, Redken, Matrix, Biolage, Mizani and Pureology.

What You Will Do:

We are looking for an industry expert and marketing storyteller to join our PPD sales team as the Director of Brand Activation for PPD Commercial Sales. The Director of Brand Activation will be responsible for supporting  Redken, L’Oréal Professionnel & Biolage . They will help to create and execute the strategy for this department and the development of the team. They will help to translate PPD marketing big bets into in salon animations via annual salon promotional calendars, in salon merchandising, and in salon support resources for the salon channel for retail and professional services. The Director will partner with the Directors of Brand Operations, Field Training, Learning & Development, Store & Street Business Development teams and key partners at SalonCentric and State RDA to align strategy and ensure consistent communication across all channels of the business.  This position adds value to marketing and sales by supporting salon success and creating a virtuous cycle where increased salon sell through promotes increased brand sell in. 

Key Responsibilities

• Development and management of the Brand Activation team including but not limited to, Quarterly Connect Development Meetings, fuel management, identification of internal and external training needs, brand analysis and support.

• Strategy and development of salon support resources, tools and programs based on PPD initiatives, business needs and KPI’s to support PPD Business Development, SalonCentric & State RDA teams, our salons and stylists.
• Partners with brand marketing, brand operations, field training, learning & development and sales teams to understand brand priorities and strategies. Creates a vision for how key initiatives will come to life in salons.
• Accountable for the development of in-salon animations and promotions from inception to fruition for the division.  Animations to include, but not limited to, developing new ways for salons to attract prospective customers and selling more retail.
• Develops the creative and sales support materials to support in salon animations, sell in conversations and joint business plans with the intent to build stronger relationships between PPD salons and 
• Provides feedback on the brand promotion strategies to ensure purchase requirements and added value offers are relevant to salons.
• Brings feedback from distributors and salons/stylists to marketing teams to foster greater understanding of the salon industry and to convey key customer marketing needs, strategies, insights, and initiatives between the internal and field teams.
• Leverages partnership with Summit Salon Business Center to deploy best practices at scale within PPD salons.
• Presents in salon animations, promotions and incentives to distributors and salon partners. 
• Manages internal and external libraries and content calendars.   Ensures that all O+O materials for each selling cycle are available in a timely manner to meet timelines and salon needs.
• Manages social media channels to feature business education content and salon success stories.
• Regularly communicates with Distributor Field Training Teams to support sales partner needs.

What We Are Looking For:

• 4-year college degree or equivalent professional experience
• Professional Products/salon background with 7+ years of experience working in a sales, marketing, or category management capacity.
• Ability to travel up to 15% of time.
• Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc.)
• Ability to write effective copy is a necessity, graphic design capabilities a plus

What’s In It For You:

• Salary Range : $133,900 - $194,200(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks ( VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs 

Don’t meet every single requirement?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time. 

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.

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